AI Insights · Timothy · July 2025
Top Reference Apps on iOS in Brazil: Q2 2025 Performance
Explore the performance of the top 5 reference apps on iOS in Brazil during Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the top reference apps on iOS in Brazil showcased varied performance metrics, reflecting diverse user engagement and revenue patterns. Here are the highlights:
Hallow: Prayer & Meditation experienced fluctuations in weekly revenue, starting with approximately $78K at the end of March and dropping to around $9.8K by the end of June. Downloads showed a slight downward trend, beginning at 1.8K and stabilizing near 1.1K. Active users decreased from 133.7K to 98.1K over the quarter.
Glorify: Devotional & Prayer had steady weekly revenue, peaking at $8.5K in late June. Downloads started at 7.2K, with a noticeable dip mid-quarter, ending at 3.9K. Weekly active users saw a decrease from 548.5K to 482.6K.
Voice Translator: AI Translate maintained a consistent revenue stream, averaging around $3.9K throughout the quarter. Downloads began at 965, dropping to 901 by the end. Active users showed a slight decline from 2.4K to 2.3K.
Translate Now - AI Translator displayed stable revenue, reaching $2.9K at its peak in early June. Downloads decreased from 846 to 559, while active users dropped from 1.5K to 1.3K.
MyHeritage: Family Tree & DNA saw revenue fluctuations, peaking at $3.2K mid-April. Downloads started at 735, declining to 583 by quarter-end. Active users decreased from 3.7K to 1.4K.
These insights, sourced from Sensor Tower, provide a comprehensive overview of app performance in Brazil. For more details, visit Sensor Tower's platform.
